Investigation and Analysis of the Shenyang local O2O Business Model

DOI

10.2991/meic-14.2014.367How to use a DOI?

Keywords

O2O; Case Analysis; Business Model

Abstract

O2O e-commerce model is a promising young e-commerce model derived from the traditional e-commerce model, it especially solves the store sales problem in service industry and commodity backlog problem of traditional business. After the rise of e-commerce in China, e-commerce got wide response of merchants in every field.. In order to provide consumers with better services, e-commerce trading patterns are changing: "Electronic Market + Logistics Distribution" "Electronic Market + To Store Consumption", the intersection of online and offline are becoming reality by mobile and local experiences, so consumers can have both the convenience and benefit of online ordering and perfect experience of offline consumption. Today O2O business model has become the new favorite of the group buying and service, a variety of promotional means have also applied the O2O, O2O is playing an increasingly large role in network marketing.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sun Cui
AU  - Linlin Zhu
PY  - 2014/11
DA  - 2014/11
TI  - Investigation and Analysis of the Shenyang local O2O Business Model
BT  - Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1632
EP  - 1636
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-14.2014.367
DO  - 10.2991/meic-14.2014.367
ID  - Cui2014/11
ER  -