Marketing Strategy Analysis of Xiaomi Phone Based On Social Media

DOI

10.2991/meic-14.2014.362How to use a DOI?

Keywords

Social media; Xiaomi phone; social marketing; strategy

Abstract

With the development of mobile internet, behavioral style of everyone and all walks of life in the world is constantly changing, especially the development of smart phone. Xiaomi phone creates one after another marketing miracle through social media. This article studies the marketing strategy of Xiaomi phone under the background of the development of social media, points out the advantage of Xiaomi phone’s marketing, provides strong reference of social marketing for other enterprises, and makes suggestions for the sales of Xiaomi phone.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaobin Wang
AU  - Yaofei Li
PY  - 2014/11
DA  - 2014/11
TI  - Marketing Strategy Analysis of Xiaomi Phone Based On Social Media
BT  - Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1608
EP  - 1612
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-14.2014.362
DO  - 10.2991/meic-14.2014.362
ID  - Wang2014/11
ER  -