Research on the Green Marketing Strategy of Enterprises in the Context of Circular Economy

DOI

10.2991/mehss-18.2018.11How to use a DOI?

Keywords

circular economy; enterprises; green marketing; problems; strategies.

Abstract

Circular economy is a new development model combining economic development with resource utilization and environmental protection. With the continuous expansion of circular economy market in China, many enterprises have begun to develop the circular economy and achieved a win-win situation in terms of environmental and economic benefits. Under the circular economy model, green marketing has become a new marketing concept and marketing method as well as a marketing strategy for Chinese enterprises. China should attach importance to the concept of green marketing and continuously implement marketing strategies. In order to jointly achieve the goal of sustainable development in China, the concept of green marketing is an inevitable choice for the development of enterprises. They can formulate long-term green marketing strategies and plans according to the green marketing concept, so as to create green brands and implement green services. Relevant strategies were proposed in this paper for enterprises to implement green marketing, which will help to improve their overall competitiveness.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peng Ji
PY  - 2018/04
DA  - 2018/04
TI  - Research on the Green Marketing Strategy of Enterprises in the Context of Circular Economy
BT  - Proceedings of the 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018)
PB  - Atlantis Press
SP  - 45
EP  - 49
SN  - 2352-5398
UR  - https://doi.org/10.2991/mehss-18.2018.11
DO  - 10.2991/mehss-18.2018.11
ID  - Ji2018/04
ER  -