Implementation of the Blue Ocean Strategy on Tourism Companies in Zhoushan Archipelago

DOI

10.2991/meess-18.2018.28How to use a DOI?

Keywords

Island tourism; blue ocean strategy; value innovation.

Abstract

In recent years, island tourism activities gradually has been rising due to the rapid development of the global economy. From the international tourism islands to the day trip of fishing village, modern island tourism becomes one of the most leisure tourism forms. Zhoushan Archipelago is China's largest archipelago with unique landscapes, many historical sites. The scientific development of island tourism has an important role to promote the island's economic development, cultural transmission and ecological protection. It is the main subject of this paper to make strategic change for the tourism industry of Zhoushan Archipelago

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinyi Li
PY  - 2018/08
DA  - 2018/08
TI  - Implementation of the Blue Ocean Strategy on Tourism Companies in Zhoushan Archipelago
BT  - Proceedings of the 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018)
PB  - Atlantis Press
SP  - 139
EP  - 142
SN  - 2352-5398
UR  - https://doi.org/10.2991/meess-18.2018.28
DO  - 10.2991/meess-18.2018.28
ID  - Li2018/08
ER  -