Research on Big Data and the Innovation of Enterprise Marketing

DOI

10.2991/meess-18.2018.26How to use a DOI?

Keywords

Big data, Marketing, Innovation.

Abstract

As the products of the development of information era, big data could offer very rich and valuable information for society and enterprises. Marketing is considered as one of the most important part of enterprises, which plays a very significant role in both of society and enterprises. From the present development, more and more cases has proved that combination of marketing and big data would blaze a new ground for the development of society and enterprises. This paper mainly demonstrated the combination inevitability of the both as well as the problems and improvement suggestions for it by methods of literature review and case analysis.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yifan Wu
PY  - 2018/08
DA  - 2018/08
TI  - Research on Big Data and the Innovation of Enterprise Marketing
BT  - Proceedings of the 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018)
PB  - Atlantis Press
SP  - 129
EP  - 134
SN  - 2352-5398
UR  - https://doi.org/10.2991/meess-18.2018.26
DO  - 10.2991/meess-18.2018.26
ID  - Wu2018/08
ER  -