The Research of "TCSA" Teaching Model in the Course of Marketing

DOI

10.2991/mcei-17.2017.132How to use a DOI?

Keywords

Marketing; TCSA; Teaching model

Abstract

With the development of social economy and demand for higher talents, the requirement about society for marketing professional talent has been higher and systematic. Nowadays more and more enterprises tend to not only understand marketing personnel master of marketing knowledge, but also learn to how to apply the theoretical knowledge to practice. "TCSA" teaching mode by integrating theory with practice teaching method can be better to let the student understand the theoretical knowledge through the form such as case teaching, simulation teaching into practice. This paper, taking the curriculum as an example, the marketing management discipline in the years of teaching practice, researches the "TCSA" teaching model in the marketing course, the construction of a comprehensive teaching mode, and discusses its effect in the practice of teaching.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongying Ji
AU  - Peng An
PY  - 2017/12
DA  - 2017/12
TI  - The Research of "TCSA" Teaching Model in the Course of Marketing
BT  - Proceedings of the 2017 7th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2017)
PB  - Atlantis Press
SP  - 623
EP  - 627
SN  - 2352-538X
UR  - https://doi.org/10.2991/mcei-17.2017.132
DO  - 10.2991/mcei-17.2017.132
ID  - Ji2017/12
ER  -