Application of Scenario Simulation Method in Teaching of Pharmaceutical Marketing

DOI

10.2991/mcei-16.2016.112How to use a DOI?

Keywords

Pharmaceutical marketing; Scenario teaching method; Role play

Abstract

Based on the cultivating target of application-oriented universities for students, this paper analyzes the main problems of "pharmaceutical marketing" existing in the aspects of course construction, teacher's teaching concept, student's leading role and evaluation method etc., and discusses the procedure, contents and key points of scenario simulation method (role play) applied in this course so as to improve the learning interest and effect of students.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Li
AU  - Han He
PY  - 2016/12
DA  - 2016/12
TI  - Application of Scenario Simulation Method in Teaching of Pharmaceutical Marketing
BT  - Proceedings of the 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016)
PB  - Atlantis Press
SP  - 540
EP  - 543
SN  - 1951-6851
UR  - https://doi.org/10.2991/mcei-16.2016.112
DO  - 10.2991/mcei-16.2016.112
ID  - Li2016/12
ER  -