The Construction of Setting Traditional Culture as Core Curriculum of Business English

DOI

10.2991/mcei-16.2016.90How to use a DOI?

Keywords

Business English; Traditional culture; Core curriculum; English teaching

Abstract

Business English is an emerging and rapidly developing interdisciplinary based on foreign language and literature, economics, law and management science etc and the feature specialty which requires majors to master language knowledge, business knowledge, cross-cultural knowledge, knowledgeÿofÿhumanitiesÿand socialÿsciences and ÿinterdisciplinary knowledge. This paper does cross-cultural knowledge as the breakthrough point and analyzes the setting of core curriculum for business English majors and combines with business English professional training target of China, present reality of students' learning English of business and trade. It comes to a conclusion that the effect of the local traditional culture on business English majors' cross-cultural communication ability training can not be ignored. Moreover, it presents that the traditional culture seeks the balance among society, students and teachers, which can bring brilliant shine to business English teaching.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuhuan Zhang
PY  - 2016/12
DA  - 2016/12
TI  - The Construction of Setting Traditional Culture as Core Curriculum of Business English
BT  - Proceedings of the 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016)
PB  - Atlantis Press
SP  - 440
EP  - 443
SN  - 1951-6851
UR  - https://doi.org/10.2991/mcei-16.2016.90
DO  - 10.2991/mcei-16.2016.90
ID  - Zhang2016/12
ER  -