Analysis of College Students’ Consumer Behavior at E-commerce Era

DOI

10.2991/mce-14.2014.191How to use a DOI?

Keywords

College Students; E-commerce Era; Consumer behavior; Sales Strategy

Abstract

As network technology grows, the Internet has penetrated into all aspects of society, which has brought great convenience to people's production and life. More and more companies are keen to expand the market via the network and individual consumers also get involved in e-commerce activities. In recent years, as e-commerce develops, network consumption has gradually been the mainstream consumption pattern. Among many network consumer groups, currently college students are the powerful main force of network consumption. They have great interest in online consumption. They are not only real consumers for enterprises to carry out network marketing but also the main potential consumers in the future network sales market.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhengang An
PY  - 2014/03
DA  - 2014/03
TI  - Analysis of College Students’ Consumer Behavior at E-commerce Era
BT  - Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 846
EP  - 849
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.191
DO  - 10.2991/mce-14.2014.191
ID  - An2014/03
ER  -