On Influencing Factors of the Virtual Community-based Relational Interaction on Online Shopping

DOI

10.2991/mce-14.2014.50How to use a DOI?

Keywords

virtual community; relational interaction; online shopping; e-commerce; influencing factor

Abstract

With the rapid development of Internet, the virtual community gathers a large number of netizens with its unique attraction, resulting in huge network traffic and increasing the value of the websites. Through data collection, literature analysis, hierarchical analysis model and formula analysis, this paper concludes that the core value of the research is the public praise effect of the websites, whose key influencing factor is consumer psychology, that is, consumer psychological characteristics in the virtual community. This research connects the virtual community, group behavior and online shopping together, which has certain innovation in the research perspective.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Wan
PY  - 2014/03
DA  - 2014/03
TI  - On Influencing Factors of the Virtual Community-based Relational Interaction on Online Shopping
BT  - Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 227
EP  - 231
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.50
DO  - 10.2991/mce-14.2014.50
ID  - Wan2014/03
ER  -