Price and Freshness Competition in RS Fresh Product Supply Chain Structure

DOI

10.2991/lemcs-15.2015.271How to use a DOI?

Keywords

Fresh product; Product differentiation; Freshness differentiation; Freshness; Quantity Effectiveness

Abstract

This paper focuses on the fresh product supply chain consisting of two competing suppliers and one single retailer. The model accounts for product competition between the two kinds of products provided by two suppliers, as well as for freshness competition between them. We use a game-theoretic model to examine the RS leadership structure. Our results suggest that to be more successful and reap higher profits suppliers should pursue more substitute products with higher freshness and quantity efficient.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Cai
AU  - Lin Li
AU  - Tijun Fan
PY  - 2015/07
DA  - 2015/07
TI  - Price and Freshness Competition in RS Fresh Product Supply Chain Structure
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 1360
EP  - 1364
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-15.2015.271
DO  - 10.2991/lemcs-15.2015.271
ID  - Cai2015/07
ER  -