UTAUT Theory based User Acceptance Model of the Internet Financial and Empirical Study

DOI

10.2991/lemcs-15.2015.176How to use a DOI?

Keywords

Internet Financial; UTAUT; Acceptance Model; Personal Innovativeness; Perceived Risk

Abstract

Exploring the key factors that influence users to accept the internet financial can help to promote the development of the internet financial business. In this paper, based on UTAUT (the Unified Theory of Acceptance and Use of Technology) theory, the author constructs the internet financial business acceptance model, which introduces factors of personal innovativeness and perceives risk, and designs a questionnaire. The credibility and effectiveness of the questionnaire are verified, and the correlations between factors of the model are attested. The author also establishes the regression equation between the factors to prove the rationality of the acceptance model proposed in this paper.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Lu
AU  - Bing Hu
PY  - 2015/07
DA  - 2015/07
TI  - UTAUT Theory based User Acceptance Model of the Internet Financial and Empirical Study
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 890
EP  - 893
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-15.2015.176
DO  - 10.2991/lemcs-15.2015.176
ID  - Lu2015/07
ER  -