Research on Factors Influencing the Sharing Intention in Social Media----- A model of Sina Weibo

DOI

10.2991/lemcs-15.2015.145How to use a DOI?

Keywords

Social media; Perceived Information Quality; Perceived Risk; Trust; Sharing intention.

Abstract

Object: Based on the information behavior theory, this paper focus on Sina Weibo users’ forwarding behavior to explore information sharing behavior in social media. Methods: This paper constructs the sharing intention model with perceived information quality, perceived risk and trust. The author collects data through distributed questionnaires. Results: All paths are significant at the level of 0.05, thus supporting the hypothesis H1~H6. Perceived information quality and trust have a positive impact on the willingness to share; Perceived risk has a negative impact on the willingness to share; Perceived information quality and trust have a negative impact on perceived risk. What’s more, perceived information quality has a positive impact on trust. Conclusion: The empirical study shows that users’ perceived information quality affects their perceived risk and trust, then these three factors affect the willingness to share. Our conclusion has practical significance for improving the development of social media. Social media users can improve their influence by enhance their information quality, reduce the risk, so that their fans will be more likely to forward their messages.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tao Qi
PY  - 2015/07
DA  - 2015/07
TI  - Research on Factors Influencing the Sharing Intention in Social Media----- A model of Sina Weibo
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 736
EP  - 741
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-15.2015.145
DO  - 10.2991/lemcs-15.2015.145
ID  - Qi2015/07
ER  -