An Empirical Study on Urban Tourist's Satisfaction of Chongqing

DOI

10.2991/lemcs-14.2014.65How to use a DOI?

Keywords

Urban tourism; tourist's satisfaction; factor analysis; suggestion

Abstract

As an important symbol of a city’s internationalization and modernization, the development of urban tourism gives great impetus to the promotion of economy, culture, environment and sustainable development of a city ,thus it has received wide attention by major cities. Due to the widespread attention of everywhere, the urban tourism market competition goes increasing fiercely. In order to ensure sustained and rapid development of urban tourism, how to improve the urban tourism’s satisfaction has become a major task for the destination management The paper, by using factor analysis, tries to find out the most important factor that influences urban tourist's satisfaction of Chongqing through the study of urban tourist's satisfaction. Results show Chongqing urban tourism got a lower score in transportation service, tour guide service, richness of information provided in sightseeing place, traffic convenience in and around city and tourist area capacity, the main measure to improve urban tourism satisfaction is to improve Chongqing urban tourism service. The development of urban tourism not only relies on the landscape and environment, service is more important.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhiwei Li
PY  - 2014/05
DA  - 2014/05
TI  - An Empirical Study on Urban Tourist's Satisfaction of Chongqing
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 277
EP  - 280
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-14.2014.65
DO  - 10.2991/lemcs-14.2014.65
ID  - Li2014/05
ER  -