The Calculation Methodology of the Synergistic Effect of Digitalization of Retail Services

DOI

10.2991/aebmr.k.210318.011How to use a DOI?

Keywords

Digital technologies, digital economy, development prospects, synergistic nature of efficiency, interconnected management system, retail

Abstract

The article presents the results of the analysis of the state and future development of digital technologies in the world market in the retail system. The essence of synergy efficiency interconnected retail development in communication and digital technologies, which can be taken by using valuation techniques that take into account various shapes and direction of the social and economic effect. The value of RTN services will be qualitatively different from the services provided by the mass of trade organizations as a whole. The economic nature of such a difference becomes the already noted differentiation of their composition. The difference between these values at the industry level means, all other things being equal, the presence of a network effect from the activities of the RTN. It is reflected in the increase in the value of the final product-a retail service created as a whole as a result of an increase in the number of consumers. It has been justified that the difference in input prices for a commodity flow forms a network effect. The indicator of a monopoly low buyer’s cost is more difficult to calculate. Besides, it is necessary to take into account the economies of scale from reducing the cost of services within the network.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Irina Akhmetova
AU  - Julya Valeeva
AU  - Aigel Sabirzyanova
PY  - 2021
DA  - 2021/03/18
TI  - The Calculation Methodology of the Synergistic Effect of Digitalization of Retail Services
BT  - Proceedings of the 1st International Scientific Conference "Legal Regulation of the Digital Economy and Digital Relations: Problems and Prospects of Development" (LARDER 2020)
PB  - Atlantis Press
SP  - 64
EP  - 70
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210318.011
DO  - 10.2991/aebmr.k.210318.011
ID  - Akhmetova2021
ER  -