Walikan in the Linguistic Landscape of Malang: The Rise of a Local Youth Language

DOI

10.2991/assehr.k.211226.016How to use a DOI?

Keywords

Walikan; public signs; colour; linguistic landscape; semiotic modes

Abstract

Walikan, spoken in Malang, Indonesia, is used among the youth to articulate a shared identity. This paper aims to investigate the role of Walikan in the linguistic landscape of Malang through semiotic modes analysis. Our data include Walikan signage in the city of Malang, mainly in the form of business signs, advertising boards, football-related banners, posters, landmarks, and graffiti. The analysis focuses on the text and images used in the signs. We study the content message and draw interpretation on two aspects: the motivation of why these messages are written in Walikan and the predicted impact on the recipients of the messages. The results of the study show that Indonesia’s urban linguistic landscape does not have to be monolingual, it can also include local linguistic features. The paper also nudges on the use of the iconic blue colour, the colour of the city’s football club, that is used in the signs. It is presumed that the iconic blue colour functions as a cohesive tie [1] and as the regional identity colour reflecting the pride of the local youths in Malang

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Nurenzia Yannuar
AU  - Yusnita Febrianti
PY  - 2021
DA  - 2021/12/27
TI  - Walikan in the Linguistic Landscape of Malang: The Rise of a Local Youth Language
BT  - Proceedings of the International Congress of Indonesian Linguistics Society (KIMLI 2021)
PB  - Atlantis Press
SP  - 68
EP  - 73
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211226.016
DO  - 10.2991/assehr.k.211226.016
ID  - Yannuar2021
ER  -