"Miao silver" Analysis of Marketing Product Positioning and Quantitative Analysis

DOI

10.2991/kam-15.2015.72How to use a DOI?

Keywords

miao silver; analysis of marketing.

Abstract

Based on the research of Miao silver market value as a blueprint, expect to create enterprises in the form of dissemination of Miao silverware of the historical and cultural value, introduce and use commercial capital, relying on the "invisible hand" of the Miao silver jewelry into the modern life of the consumer, "Miao silver" bigger and stronger, and strive to create a domestic brands line.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liu Jingjing
AU  - Liu Li
PY  - 2015/06
DA  - 2015/06
TI  - "Miao silver" Analysis of Marketing Product Positioning and Quantitative Analysis
BT  - Proceedings of the 5th International Symposium on Knowledge Acquisition and Modeling
PB  - Atlantis Press
SP  - 262
EP  - 265
SN  - 1951-6851
UR  - https://doi.org/10.2991/kam-15.2015.72
DO  - 10.2991/kam-15.2015.72
ID  - Jingjing2015/06
ER  -