Sentence length, sentence fragment and images affecting presentation of search result pages

DOI

10.2991/jimet-15.2015.12How to use a DOI?

Keywords

search result; presentation style; presentation feature; click-through behaviors.

Abstract

Presentation styles of search results have been constantly changing in these years, which affect users’ click-through behaviors. In order to discover what the efficient presentation styles are, in this study, we investigate three features of search results: sentence length, full sentence/ sentence fragment and with/without image. These three features were compounded into twelve combinations and tested by 41 participants in our study. It is found that the most efficient search result presentation style should be formed by long sentence length, full sentence and with image, followed by short sentence length, full sentence, with image. The badly designed presentation style is without image, full sentence for all kinds of sentence lengths. The longer the sentence length, the better the result. When without image, sentence fragment has better performance than full sentence. Full sentence is more efficient than sentence fragment with image for short and long sentence lengths, but not for medium one.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Xu
AU  - Ye Jiang
AU  - Yi-min Wang
AU  - Ye-wei Sun
AU  - Xue-qing Li
PY  - 2015/12
DA  - 2015/12
TI  - Sentence length, sentence fragment and images affecting presentation of search result pages
BT  - Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference
PB  - Atlantis Press
SP  - 56
EP  - 64
SN  - 2352-538X
UR  - https://doi.org/10.2991/jimet-15.2015.12
DO  - 10.2991/jimet-15.2015.12
ID  - Xu2015/12
ER  -