Research on Innovation Evaluation of Tourism E-commerce in the Process View

DOI

10.2991/jiaet-18.2018.88How to use a DOI?

Keywords

Tourism E-commerce; Diffusion of Innovation; Analytic Hierarchy Process; Fuzzy Synthetic Evaluation

Abstract

By the theory of innovation diffusion, this paper proposes an assessment and measurement system of tourism E-commerce innovation diffusion in the process view. With the data collection of survey, tourism E-commerce innovation diffusion is analyzed comparatively by selecting Ctrip.com and Tuniu and other tourist enterprises. The findings shows that the proper order of affective importance on tourism E-commerce innovation diffusion is followed by Sale and After-sale, Product R&D, Production/Operation, Purchase/Supply. So enterprises should make corresponding investment according to the importance of each factor so as to promote the rapid development of tourism E-commerce.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiya Wang
PY  - 2018/03
DA  - 2018/03
TI  - Research on Innovation Evaluation of Tourism E-commerce in the Process View
BT  - Proceedings of the 2018 Joint International Advanced Engineering and Technology Research Conference (JIAET 2018)
PB  - Atlantis Press
SP  - 494
EP  - 499
SN  - 2352-5401
UR  - https://doi.org/10.2991/jiaet-18.2018.88
DO  - 10.2991/jiaet-18.2018.88
ID  - Wang2018/03
ER  -