Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)

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The High Benefits Internet Marketing Framework through Customer Experience

Authors
Kuo Nai-Wen1, Liu An-Yi
1Department of Information Management
Corresponding Author
Kuo Nai-Wen
Available Online October 2006.
DOI
10.2991/jcis.2006.16How to use a DOI?
Keywords
Internet Marketing,Customer Experience, E-brand
Abstract

This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction.

Copyright
© 2006, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)
Series
Advances in Intelligent Systems Research
Publication Date
October 2006
ISBN
978-90-78677-01-7
ISSN
1951-6851
DOI
10.2991/jcis.2006.16How to use a DOI?
Copyright
© 2006, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Kuo Nai-Wen
AU  - Liu An-Yi
PY  - 2006/10
DA  - 2006/10
TI  - The High Benefits Internet Marketing Framework through Customer Experience
BT  - Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)
PB  - Atlantis Press
SP  - 65
EP  - 68
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.16
DO  - 10.2991/jcis.2006.16
ID  - Nai-Wen2006/10
ER  -