Study on Relationship Between Consumer Behavior and Green Product Demand

DOI

10.2991/jahp-18.2018.91How to use a DOI?

Keywords

consumer behavior; green product; green demand

Abstract

The recent ten years has witnessed the constant deepening of reform and opening up in China. People have continuously improving requirement for material life standard, and consumer behavior also has higher requirement against green product demand. The relationships, such as consumer behavior–green product demand relation, environmental literacy–green purchasing mentality relation, green purchasing mentality – fashion color purchase intention relation, green purchasing mentality – perceived purchasing risk– green purchasing intention relation, green purchasing psychology – green purchasing cognition relation, and green purchasing attitude – green emotion relation, are the key points for the research.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lihua Huang
AU  - Wei Zhao
PY  - 2018/08
DA  - 2018/08
TI  - Study on Relationship Between Consumer Behavior and Green Product Demand
BT  - Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
PB  - Atlantis Press
SP  - 449
EP  - 451
SN  - 2352-5398
UR  - https://doi.org/10.2991/jahp-18.2018.91
DO  - 10.2991/jahp-18.2018.91
ID  - Huang2018/08
ER  -