Internet of Things in Digital Marketing and Data Security Concerns

DOI

10.2991/jahp-18.2018.54How to use a DOI?

Keywords

digital marketing; Internet of Things; Industrial Internet of Things; Consumer Internet of Things; data security

Abstract

The article analyzes certain aspects of the Internet of Things (IoT), the role it plays in industrial and consumer spheres, and the implications of IoT for marketers. Numerous applications of IoT are changing the everyday life of consumers and also provide huge amounts of data available for marketing analysis. However, the possibilities of IoT are accompanied by certain risks including an unauthorized access to and the use of personal information. New regulation concerning data protection is coming into force in Europe, which will concern not only European companies.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nadezhda Arkhipova
AU  - Madina Gurieva
PY  - 2018/08
DA  - 2018/08
TI  - Internet of Things in Digital Marketing and Data Security Concerns
BT  - Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
PB  - Atlantis Press
SP  - 262
EP  - 265
SN  - 2352-5398
UR  - https://doi.org/10.2991/jahp-18.2018.54
DO  - 10.2991/jahp-18.2018.54
ID  - Arkhipova2018/08
ER  -