Effect of Name of Region on Tourism Image Slogan

DOI

10.2991/jahp-16.2016.13How to use a DOI?

Keywords

name of region; tourism image; image slogan

Abstract

With the tourism industry transition from resource-oriented to image-oriented, tourism image design is paid more and more attention. Close analysis on tourism image slogans of parts of cities in China shows the problems of similarity and formalization. As there is coherence between the name of region and the tourism image design in cultural connotation, uniqueness, chronicity, and so on, the name of the region should play a significant role in tourism image slogan and also be a key element.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingxiu Chen
AU  - Mohan Zhu
PY  - 2016/08
DA  - 2016/08
TI  - Effect of Name of Region on Tourism Image Slogan
BT  - Proceedings of the International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economical Subjects (JAHP 2016)
PB  - Atlantis Press
SP  - 55
EP  - 58
SN  - 2352-5398
UR  - https://doi.org/10.2991/jahp-16.2016.13
DO  - 10.2991/jahp-16.2016.13
ID  - Chen2016/08
ER  -