The Micro-Blog Marketing Application Research in Taobao Shop

DOI

10.2991/iwcss-13.2013.43How to use a DOI?

Keywords

micro-blog marketing; Taobao shop; micro-blog; Taobao business

Abstract

Since 2010, the micro-blog as a new interactive platform is being more and more people of all ages. Many Taobao businesses use microblogging marketing to interact with consumers, promote their Taobao shop, selling their Taobao commodity. This paper describes the definition and a characteristic of microblogging marketing, analyzed and compared to other marketing model, and summarizes the important points value of micro-blog marketing Taobao shop. At the same time, combined with today's domestic micro-blog marketing application Taobao shop, analyze the current situation of the Taobao shop micro-blog marketing some problems, such as lack of professional bloggers, micro-blog content is boring, lack of target customers attention in and put forward corresponding recommendations, feasibility and constructive frame of reference Taobao business use micro-blog marketing decisions.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunpeng Li
AU  - Danjing Lin
PY  - 2013/08
DA  - 2013/08
TI  - The Micro-Blog Marketing Application Research in Taobao Shop
BT  - Proceedings of the 2013 International Workshop on Computer Science in Sports
PB  - Atlantis Press
SP  - 155
EP  - 158
SN  - 1951-6851
UR  - https://doi.org/10.2991/iwcss-13.2013.43
DO  - 10.2991/iwcss-13.2013.43
ID  - Li2013/08
ER  -