Research on E-commerce Application of Upscale Agricultural Products ----A Case from Qihe Organic

DOI

10.2991/itms-15.2015.420How to use a DOI?

Keywords

E-commerce of agricultural products; Upscale agricultural products; Qihe Organic; E-commerce application

Abstract

E-commerce of agricultural products is one of the hot research fields in recent years. This paper, taking Qihe Organic Agricultural Development Co., Ltd. as a case, first described its present e-commerce application and then analyzed its deficiencies in depth from information grasping of market demand, provision of individualized service, construction of logistics and distribution system and network marketing. Finally, the paper puts forward the corresponding countermeasures to provide the references of theoretical guidance and practical experiences to Qihe Organic and similar e-commerce enterprises.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Siwei Sun
PY  - 2015/11
DA  - 2015/11
TI  - Research on E-commerce Application of Upscale Agricultural Products ----A Case from Qihe Organic
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 1725
EP  - 1728
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.420
DO  - 10.2991/itms-15.2015.420
ID  - Sun2015/11
ER  -