Study on the Application of Web2.0 in Advertising Communication

DOI

10.2991/itms-15.2015.169How to use a DOI?

Keywords

Web2.0; Blog; Online video; Mobile phone; Digital and mobile TV; Search engine

Abstract

The arrival of web2.0 era, prompted the new mode of network operations and new media to be born. For example, the new mode of network operations are marketing2.0, work2.0, search engine and so on. The new media is blogs, mobile phone, online video, and digital and mobile television and so on. Which become the new medium of advertising carriers. The application value of web2.0 technology in advertising has been increasing concern by advertisers and businesses.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meigui Ma
PY  - 2015/11
DA  - 2015/11
TI  - Study on the Application of Web2.0 in Advertising Communication
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 717
EP  - 719
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.169
DO  - 10.2991/itms-15.2015.169
ID  - Ma2015/11
ER  -