Marketing Analysis of Cattle at Pagak Market

DOI

10.2991/absr.k.220309.083How to use a DOI?

Keywords

marketing channels; marketing margins; farmer share; marketing efficiency

Abstract

This study was designed to determine marketing channels, marketing margin, farmer share, and marketing efficiency levels of cattle marketing at the Pagak market, Malang district. The sample population is as many as 20 traders. This study uses a survey method. The results showed that there are 3 distribution channels in the Pagak cattle market, 1): farmers – traders – farmers, 2): farmers – traders 1 – traders 2 – farmers, 3): farmers – traders – slaughterhouse. The biggest marketing margin of the three marketing channels is the marketing channel 3 for bulls, and the lowest is channel 3 for female cows. The biggest farmer share is the marketing channel 3 for bulls, and the lowest is channel 2 for female cows. The lowest marketing efficiency is the marketing channel 3 for bulls, and the biggest is channel 1 and 2 both for female cows.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ari Brihandhono
AU  - Waluyo Edi Susanto
AU  - Tentrem Prahmono
PY  - 2022
DA  - 2022/03/29
TI  - Marketing Analysis of Cattle at Pagak Market
BT  - Proceedings of the International Conference on Improving Tropical Animal Production for Food Security (ITAPS 2021)
PB  - Atlantis Press
SP  - 430
EP  - 433
SN  - 2468-5747
UR  - https://doi.org/10.2991/absr.k.220309.083
DO  - 10.2991/absr.k.220309.083
ID  - Brihandhono2022
ER  -