Communication Channels and Constraint of Beef Cattle Farmers on Adoption of Artificial Insemination Technique in Dharmasraya Regency, West Sumatera
- DOI
- 10.2991/absr.k.220207.058How to use a DOI?
- Keywords
- Agricultural extention; Artificial insemination; Communication channel; Communication constraint; Innovation adoption
- Abstract
The research aimed to investigate the communication channel and constraint of beef cattle farmers on adoption of artificial insemination technique in ex-transmigrant area, Dharmasraya Regency, West Sumatera. The survey method was used that supported by field observation. The population was the farmers in Dharmasraya Regency, which determined sixty-four farmer respondents from five farmers’ groups representing five areas (Karya Tama, Koto Agung, Sungai Atang, Padang Bintungan, and Sungai Kalang). The data analysed with quantitative descriptive that showed in percentages and scores through simple formulas and Lickert Scales. The result showed that the communication channel used by beef cattle farmers to adopt artificial insemination technique was the personal communication. It interpreted that the farmer prefers to communicate with inseminators officers directly. No one of the respondents used mass media as a communication channel. On the other hand, the significant constraint factor during adoption of artificial insemination was cultural factors. It showed by lack of trust by farmers in the Extention officers and in the success of artificial insemination.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ediset Ediset AU - Jaswandi Jaswandi AU - Amrizal Anas AU - Aditya Alqamal Alianta PY - 2022 DA - 2022/02/24 TI - Communication Channels and Constraint of Beef Cattle Farmers on Adoption of Artificial Insemination Technique in Dharmasraya Regency, West Sumatera BT - Proceedings of the 9th International Seminar on Tropical Animal Production (ISTAP 2021) PB - Atlantis Press SP - 277 EP - 280 SN - 2468-5747 UR - https://doi.org/10.2991/absr.k.220207.058 DO - 10.2991/absr.k.220207.058 ID - Ediset2022 ER -