Proceedings of the 4th International Symposium on Social Science (ISSS 2018)

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A Study of False Implications in Advertisement

Authors
Yue Zhu
Corresponding Author
Yue Zhu
Available Online May 2018.
DOI
10.2991/isss-18.2018.55How to use a DOI?
Keywords
advertisement; Cooperative Principle; inferences; schemata; false implications
Abstract

Advertisement plays a dominant role in transmitting information. Some advertisers rack their brains to make a profitable business at the expense of consumers. With the framework of Cooperative Principle, inferences and schemata, this paper examines how the advertiser might take advantage of language to exploit our tendency to accept false implications.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
978-94-6252-515-3
ISSN
2352-5398
DOI
10.2991/isss-18.2018.55How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yue Zhu
PY  - 2018/05
DA  - 2018/05
TI  - A Study of False Implications in Advertisement
BT  - Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
PB  - Atlantis Press
SP  - 275
EP  - 278
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-18.2018.55
DO  - 10.2991/isss-18.2018.55
ID  - Zhu2018/05
ER  -