Reader Reading Promotion Based on Social Reading Theory

DOI

10.2991/isss-18.2018.26How to use a DOI?

Keywords

Social reading platform users; new media; statistical analysis method.

Abstract

To promote readers' reading properly, with the new media and the social reading platform users as the research object, the usage and the basic characteristics of the users were explored. Then, the use motivation, use attitude and use behavior of the social reading platform users were analyzed, and the relationship between the three was quantified. Based on the motivation demand theory, the use and gratification theory and the technology acceptance model, the literature analysis, in-depth interview, questionnaire survey and statistical analysis were adopted. The experiment results proved that the results obtained by the statistical analysis method were more objective. It is concluded that this study is intended to provide some reference for the development of the domestic social reading platform and to enrich the audience research in the communication of new media.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiufen Wang
AU  - Dongqing Chen
PY  - 2018/05
DA  - 2018/05
TI  - Reader Reading Promotion Based on Social Reading Theory
BT  - Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
PB  - Atlantis Press
SP  - 129
EP  - 134
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-18.2018.26
DO  - 10.2991/isss-18.2018.26
ID  - Wang2018/05
ER  -