Research on Precision Strategy of Airline Customers under the Internet Environment

DOI

10.2991/isss-18.2018.24How to use a DOI?

Keywords

precision strategy, airline.

Abstract

This paper analyses the market environment of airlines' development, the SWOT analysis method is used to analyze the airlines' advantage, disadvantages, opportunities, threats, the development SWOT analysis diagram is constructed, the precision strategies of airline customers under the Internet environment are proposed, it provides the basis and references for the accurate positioning of the airlines' Internet network marketing, which is conducive to improve the economic benefits of the airlines.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yantao Wang
AU  - Liang Zhang
PY  - 2018/05
DA  - 2018/05
TI  - Research on Precision Strategy of Airline Customers under the Internet Environment
BT  - Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
PB  - Atlantis Press
SP  - 116
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-18.2018.24
DO  - 10.2991/isss-18.2018.24
ID  - Wang2018/05
ER  -