On the Current Situation and Countermeasures of Tourism Culture Communication--Taking Chongqing as an Example

DOI

10.2991/isss-17.2017.138How to use a DOI?

Keywords

tourism culture communication, communication subject, media, Chongqing.

Abstract

The spread of tourism culture will help to enhance the competitiveness of cities and attract more tourists. This paper takes Chongqing as an example to analyze the current situation of tourism culture, and points out that there are many problems such as the over unitary of communication subject, the lack of cultural connotation and the shortage of media integration in Chongqing. Therefore, Chongqing should optimize the main structure of communication, dig deep local context, multi-media integration and dissemination, to attract more tourists, promote the sustainable development of Chongqing tourism.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Long Zhang
PY  - 2017/05
DA  - 2017/05
TI  - On the Current Situation and Countermeasures of Tourism Culture Communication--Taking Chongqing as an Example
BT  - Proceedings of 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
SP  - 635
EP  - 639
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-17.2017.138
DO  - 10.2991/isss-17.2017.138
ID  - Zhang2017/05
ER  -