Utilizing big data in tourism marketing

DOI

10.2991/isss-17.2017.54How to use a DOI?

Keywords

Big data; persona; tourism marketing.

Abstract

More and more people rely on mobile internet devices, they generate a huge amount of data every day. Tourism market also benefit from the use of big data to make tourist persona and identify demands. The article sketches the development situation and problems of big data application in China, and then give a discussion on big data, tourist persona and precise marketing within related research findings. Others applications and some side effects are also referred.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin Ye
AU  - Wen Liu
AU  - Longgang Li
AU  - Yaning Zhang
PY  - 2017/05
DA  - 2017/05
TI  - Utilizing big data in tourism marketing
BT  - Proceedings of 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
SP  - 240
EP  - 245
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-17.2017.54
DO  - 10.2991/isss-17.2017.54
ID  - Ye2017/05
ER  -