The impact of women consumers’ psychology and behavior on marketing strategies

DOI

10.2991/isss-15.2015.75How to use a DOI?

Keywords

women; consume; psychology; marketing.

Abstract

Modern women are the combination of knowledge, intelligence, and ability. They are financially independent and pursue the fulfillment of self-value. . The paper mainly illustrates how modern marketers develop their marketing strategy in terms of the three important elements (product, price and communication) after their careful observation and scientific research on women consumers’ psychology and behavior. In the guide of that information, marketers design the products which fully satisfy consumer’s physical and emotional needs; set the suitable price that attract women, and then effectively communicate with women consumers to establish ongoing and trusting relationship. The paper tries to combine the marketing theory and case analysis to conclude that the research of customer will be the trend of commercial strategy in the extremely competitive market.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanni Li
AU  - Zhijuan Li
AU  - Yiqun Liu
AU  - Yang Teng
PY  - 2015/08
DA  - 2015/08
TI  - The impact of women consumers’ psychology and behavior on marketing strategies
BT  - Proceedings of the 1st International Symposium on Social Science (isss-15)
PB  - Atlantis Press
SP  - 307
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-15.2015.75
DO  - 10.2991/isss-15.2015.75
ID  - Li2015/08
ER  -