The Strategy of Sharia Financial Institutions in Attracting Customer Interest in Financing in the Era of the Covid-19 Pandemic

DOI

10.2991/978-2-494069-81-7_26How to use a DOI?

Keywords

Strategy; Sharia; Financial institutions; Customers; Financing

Abstract

This pandemic disaster resulted in many people losing some of their income due to a drastic decline in business and company turnover, resulting in an unstable economy. The purpose of this research is to reveal various strategies of Islamic Financial Institutions to attract customers’ interest in financing in the era of the Covid-19 pandemic. This research method uses field research at KSPPS BMT Syariah Mandiri Ngemplak Boyolali, with research using qualitative descriptive methods. Data collection techniques by direct interview, observation, and documentation, while the data analysis uses the deductive. Research result shows that the strategy carried out by KSPPS Independent Islamic Sharia BMT to attract customers’ interest in doing financing in the era of the Covid-19 pandemic, is a way of emphasizing marketing on social media networks such as Instagram, Facebook, and WhatsApp, providing customer pick-up services from house to house, giving souvenirs to old and new members who are still actively using saving and financing services, conducting friendships with old members who no longer have savings and financing at BMT to return to using and utilizing sharia financing services. This research implies that several appropriate strategies can be applied in attracting public interest in continuing to carry out Islamic financing in BMT as in the results of this study.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Muthoifin
AU  - Arkin Haris
AU  - Intan Zulehana
PY  - 2022
DA  - 2022/12/22
TI  - The Strategy of Sharia Financial Institutions in Attracting Customer Interest in Financing in the Era of the Covid-19 Pandemic
BT  - Proceedings of the 1st International Seminar on Sharia, Law and Muslim Society (ISSLAMS 2022)
PB  - Atlantis Press
SP  - 250
EP  - 266
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-81-7_26
DO  - 10.2991/978-2-494069-81-7_26
ID  - 2022
ER  -