Buying and Selling Practices of Blind Book on Shopee Marketplace Viewed from Consumer Protection Perspective

DOI

10.2991/978-2-494069-81-7_2How to use a DOI?

Keywords

Blind Book; Shopee; Consumer Protection Laws

Abstract

Digital marketing plays a vital role to increase sales. Blind book, a package that contains special random books, with its charm lures the consumers. The uniqueness of blind book sold in Shopee triggers a question on how the consumer rights are met. This study was a qualitative study in which the data collected through observation and documentation were supported by the relevant literature. The collected data then were analysed by using Miles and Huberman interactive data analysis covering data reduction, data display, and verification or conclusion drawing. The findings show that blind book buying and selling practices in Shopee have fulfilled the consumer rights as stated in Consumer Protection Laws.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fery Dona
PY  - 2022
DA  - 2022/12/22
TI  - Buying and Selling Practices of Blind Book on Shopee Marketplace Viewed from Consumer Protection Perspective
BT  - Proceedings of the 1st International Seminar on Sharia, Law and Muslim Society (ISSLAMS 2022)
PB  - Atlantis Press
SP  - 3
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-81-7_2
DO  - 10.2991/978-2-494069-81-7_2
ID  - Dona2022
ER  -