Proceedings of the International Seminar of Science and Applied Technology (ISSAT 2020)

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Proposing a Marketing Framework for Sustainable Community-Based Tourism: Case Study on Patengan Village

Authors
Nono Wibisono, Lina Setiawati, Widi Senalasari
Corresponding Author
Nono Wibisono
Available Online 22 December 2020.
DOI
10.2991/aer.k.201221.102How to use a DOI?
Keywords
Community-based tourism, sustainable tourism, nature tourism, marketing framework
Abstract

The concept of Community-Based Tourism (CBT) has been widely used in many tourism destinations worldwide, and one was found in Patengan Village located in Bandung Regency. CBT is proven as an effective approach to create sustainable tourism. The CBT applied in Patengan Village is organized by village-owned enterprises (BUMDes) by managing several local businesses. However, many local businesses failed to compete with private-owned businesses who dominate the tourism industry in Patengan Village. Therefore, this research aims to develop a marketing framework for sustainable community-based nature tourism in Patengan Village, with the hope that in the future, these local businesses will complete the diversity of tourists attraction and produce economic benefits for the local community. Using an applied approach, this study offers a unique and realistic perspective to a conceptually drawn framework. The results enhance the marketing practice, and also offer suggestions on how local community involvement could include tourism activities in nature tourism and become part of a sustainable nature tourism paradigm.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Seminar of Science and Applied Technology (ISSAT 2020)
Series
Advances in Engineering Research
Publication Date
22 December 2020
ISBN
978-94-6239-307-3
ISSN
2352-5401
DOI
10.2991/aer.k.201221.102How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Nono Wibisono
AU  - Lina Setiawati
AU  - Widi Senalasari
PY  - 2020
DA  - 2020/12/22
TI  - Proposing a Marketing Framework for Sustainable Community-Based Tourism: Case Study on Patengan Village
BT  - Proceedings of the International Seminar of Science and Applied Technology (ISSAT 2020)
PB  - Atlantis Press
SP  - 635
EP  - 641
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.201221.102
DO  - 10.2991/aer.k.201221.102
ID  - Wibisono2020
ER  -