Creative Focus as Resource Mechanism for Activity Style of Sales Manager

DOI

10.2991/aebmr.k.210222.086How to use a DOI?

Keywords

creativity resource, activity style, sales manager, creativity index, activity style index, synergism

Abstract

Association of a creative potential of a sales manager’s personality with structural components of their activity style is revealed. It is noted that a creative component of a manager is the most important one among various factors determining the effective style of activity. Creative focus is regarded as a resource mechanism for implementing the style of activity of a manager. The reverse process is also considered: the impact of choice of different activity styles on the use of the resource of a manager’s creative potential. This means that the problem is posed as follows: whether a regulative component (choice of the style of activity) can influence the development of a cognitive component (latent creative potential). The research program includes three stages. The first stage is to study a creative potential of the sales manager’s personality according to five units of parameters (motivational, creative, professional, personal, social), which altogether represent the creative potential index. The second stage is to study the style of activity based on a model developed by the authors which includes a mathematical description of the index of the style of activity as a systemic parameter whose value simultaneously takes into account two focuses in the manager’s activities (both on the result and the client). The third stage is to reveal associations of structural components of the manager’s style of activity with their creative potential. The association of a creative potential of the manager with their arbitrary choice of one of the directions of the activity style is demonstrated. In the system of two interacting processes (regulatory and cognitive), creativity plays the role of a resource mechanism that optimizes the manager’s style of activity.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - V.I. Shapovalov
AU  - I.B. Shuvanov
AU  - V.P. Shuvanova
PY  - 2021
DA  - 2021/02/24
TI  - Creative Focus as Resource Mechanism for Activity Style of Sales Manager
BT  - Proceedings of International Scientific and Practical Conference “Russia 2020 - a new reality: economy and society” (ISPCR 2020)
PB  - Atlantis Press
SP  - 431
EP  - 435
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210222.086
DO  - 10.2991/aebmr.k.210222.086
ID  - Shapovalov2021
ER  -