Proceedings of International Scientific and Practical Conference “Russia 2020 - a new reality: economy and society” (ISPCR 2020)

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Business Model Transformation: Complexity and Systematic Transition to a Digital Platform

Authors
B.B. Kovalenko, E.G. Kovalenko
Corresponding Author
B.B. Kovalenko
Available Online 24 February 2021.
DOI
10.2991/aebmr.k.210222.058How to use a DOI?
Keywords
business model transformation, digital platform, organizational changes
Abstract

Digital technologies are now becoming a key factor in maintaining the competitiveness of business organizations in the long term. The business models of companies functioning in the 20th century, which are a linear model, that is, a sequential value chain from producer to consumer, are no longer a criterion for market success. A new business model for organizations has emerged – the digital platform model. Organizations are using the digital platform business model to enable companies to explode and dominate the market. Studying the features of the functioning of digital platforms is important not only for startups, but also for companies with a stable market history and planning to increase their competitiveness through the use of digital business models. The issues related to the functioning of digital platforms, their impact on the activities of business organizations, and the difference from linear business models are considered. The result of the study was the identification of directions for the transformation of organizations and the necessary competencies for the transition from a linear business model to a digital platform model.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of International Scientific and Practical Conference “Russia 2020 - a new reality: economy and society” (ISPCR 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
24 February 2021
ISBN
978-94-6239-341-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.210222.058How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - B.B. Kovalenko
AU  - E.G. Kovalenko
PY  - 2021
DA  - 2021/02/24
TI  - Business Model Transformation: Complexity and Systematic Transition to a Digital Platform
BT  - Proceedings of International Scientific and Practical Conference “Russia 2020 - a new reality: economy and society” (ISPCR 2020)
PB  - Atlantis Press
SP  - 298
EP  - 302
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210222.058
DO  - 10.2991/aebmr.k.210222.058
ID  - Kovalenko2021
ER  -