Evolution of Transformation Approaches of the Consumption During Public Relations Informatization

DOI

10.2991/assehr.k.210322.164How to use a DOI?

Keywords

Consumer trends, Consumer qualification, Consumption model, Consumer barrier, Qualitatively new consumer, Synergistic effect of consumption, Informatization of public relations

Abstract

The conditions of the modern economy often dictate the inherent use of digital technologies based on the management of information on different scales, quality, structure and nature in the field of consumer processes. Modern information can become a measure of measurement, boundaries, expanding and cutting consumption volumes, which determines qualitatively new formats of objects and subjects of this sphere. Reproduction processes in the economy today are based not on the rule of “limited resources”, but on the new paradigm of “information overabundance”, on which it is necessary to build effective consumer practices. This trend creates a demand for information technology, and they, in turn, transform the sphere of consumption. This article aims to develop the theory of consumption based on the systematization of modern trends in the transformation of the role and place of consumer processes at each stage of the evolutionary development of social relations, as well as to classify the main research approaches and identify signs of the consumption sphere to form an image of a new consumption model in the context of global informatization. This research is based on the interaction of the fundamental theory of consumption and the theory of the development of the information economy using subject-object, structural-functional, historical and logical research methods, as well as methods of abstraction, systematization and classification.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Julia Nanakina
AU  - Alexey Mikhailov
AU  - Olga Ryabova
PY  - 2021
DA  - 2021/03/30
TI  - Evolution of Transformation Approaches of the Consumption During Public Relations Informatization
BT  - Proceedings of the VIII International Scientific and Practical Conference 'Current problems of social and labour relations' (ISPC-CPSLR 2020)
PB  - Atlantis Press
SP  - 491
EP  - 495
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210322.164
DO  - 10.2991/assehr.k.210322.164
ID  - Nanakina2021
ER  -