Research on Supply Chain Extended Warranty Service Strategy Under Fair Concern
- DOI
- 10.2991/assehr.k.201202.099How to use a DOI?
- Keywords
- Extended Warranty Service, Fairness Preference, Manufacturer, Retailer
- Abstract
In order to find new profit points and improve competitive advantages, manufacturers and retailers are committed to providing paid extended warranty services. Considering fairness preference, establish a supply chain model in which manufacturers or retailers provide paid extended warranty services, and discover the influence between decision variables and fairness preference coefficients; The study found that when retailers provide extended warranty services, the wholesale price and selling price of products are directly proportional to the fair preference coefficient, while the selling price of paid extended warranty services, the profits of manufacturers and retailers are inversely proportional to the fair preference coefficient; when a manufacturer provides paid extended warranty services, the product price, manufacturer’s profit and the fair preference coefficient are directly proportional, while the paid extended warranty service selling price, wholesale price and retailer’s profit are inversely proportional to the fair preference coefficient; As the fairness preference increases, the total profit of the supply chain will have a negative impact; when the fairness preference coefficient is large, manufacturers are selected to provide extended warranty services, and when the fairness preference coefficient is small, retailers are selected to provide extended warranty services.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiali Pan PY - 2020 DA - 2020/12/03 TI - Research on Supply Chain Extended Warranty Service Strategy Under Fair Concern BT - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020) PB - Atlantis Press SP - 69 EP - 74 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201202.099 DO - 10.2991/assehr.k.201202.099 ID - Pan2020 ER -