Survival and Development of Cultural Tourism Service Industry Under the Normalization of Epidemic Prevention and Control

DOI

10.2991/assehr.k.201202.123How to use a DOI?

Keywords

Cultural tourism service industry, Epidemic prevention and control, Tourism enterprise

Abstract

Cultural tourism service industry is the most dynamic business in social development, which contributes a lot to China’s economy. In view of the problems of low economic benefits, reduced income of supporting industries and decreased tourist demand faced by the cultural tourism service industry under the impact of the COVID-19 epidemic in 2020, this paper expounds the new characteristics of the cultural tourism service industry, pays attention to the new phenomenon of “cloud tourism” and its emerging trend, and analyzes the high attention of tourists to the safety and health in the process of travel. On the basis of the analysis, the paper puts forward some countermeasures and suggestions, such as strengthening the support of cultural tourism enterprises, increasing the product innovation mode of cultural tourism enterprises, and the transformation of business model, deepening the immersive experience of “cloud tourism.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huang Jiaqing
AU  - Xiang Lingyan
PY  - 2020
DA  - 2020/12/03
TI  - Survival and Development of Cultural Tourism Service Industry Under the Normalization of Epidemic Prevention and Control
BT  - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
PB  - Atlantis Press
SP  - 241
EP  - 247
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.123
DO  - 10.2991/assehr.k.201202.123
ID  - Jiaqing2020
ER  -