Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)

Application of Task Driven Method in Marketing Teaching Under Flipped Classroom Teaching Mode

Authors
Qinxian Chen, Saipeng Xing
Corresponding Author
Saipeng Xing
Available Online 3 December 2020.
DOI
10.2991/assehr.k.201202.137How to use a DOI?
Keywords
Flipped classroom, Task driven method, Marketing, Teaching reform
Abstract

Flipped classroom teaching mode and task driven teaching mode, as a new teaching mode under the background of Internet, embody the concept of “student centered”. The organic combination of the two modes plays an important role in promoting teaching reform. Flipped classroom teaching mode and task driven teaching mode, as a new teaching mode under the background of Internet, embody the concept of “student centered”. The organic combination of the two modes plays an important role in promoting teaching reform. Taking “marketing environment analysis” as an example, this paper analyzes the main steps of implementing task driven method, points out the problems and relevant suggestions that should be paid attention to in marketing teaching under the flipped classroom teaching mode. Taking “marketing environment analysis” as an example, this paper analyzes the main steps of the task driven method implementation, and points out the problems that should be paid attention to in the marketing teaching under the flipped classroom teaching mode proposal.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2020
ISBN
978-94-6239-286-1
ISSN
2352-5398
DOI
10.2991/assehr.k.201202.137How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qinxian Chen
AU  - Saipeng Xing
PY  - 2020
DA  - 2020/12/03
TI  - Application of Task Driven Method in Marketing Teaching Under Flipped Classroom Teaching Mode
BT  - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
PB  - Atlantis Press
SP  - 336
EP  - 341
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.137
DO  - 10.2991/assehr.k.201202.137
ID  - Chen2020
ER  -