Analysis of Corporate Competition Strategies and Marketing Strategies in English Training Market in China

Taking New Oriental Education and Wall Street English as Examples

DOI

10.2991/aebmr.k.210803.001How to use a DOI?

Keywords

English education industry, PEST, Corporate marketing strategy, Corporate development strategy, Corporate competitive strategy

Abstract

Due to thirty years of reform and opening up, the market dividends have promoted the rapid rise of English education industry in China. Nowadays, with the global economic integration and the accelerated development of the knowledge economy, the industry will face new market challenges and opportunities. This article utilizes methods of existing theoretical review, literature analysis and actual case studies, by taking New Oriental Technology Education Group and Wall Street English (China) as examples to compare their development, competitive sand marketing strategies, analyzing the advantages and disadvantages of them, and finally giving suggestions for their market development. This study found that the formulation of scientific and reasonable corporate strategies and the implementation of effective market strategies are significant to enhance the competitiveness and profitability of enterprises and ultimately realize their sustainable development.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peng Wei
PY  - 2021
DA  - 2021/08/04
TI  - Analysis of Corporate Competition Strategies and Marketing Strategies in English Training Market in China
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 1
EP  - 6
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.001
DO  - 10.2991/aebmr.k.210803.001
ID  - Wei2021
ER  -