Identification and Evaluation of a Market Opportunity of Elderly Caring Service

DOI

10.2991/aebmr.k.210803.021How to use a DOI?

Keywords

Entrepreneurship, New Venture Creation, Startup, Elderly care

Abstract

This paper identifies a market opportunity for elderly caring service in China, and illustrates the entrepreneurial idea from the aspects of value proposition, customer segment, key resources and profit model using Timmons model of entrepreneurship. Then this paper evaluates the feasibility of this startup idea through the data gathered from the potential customers, and compares this project with other similar services to identify the advantages and competitiveness using blue ocean strategy model. It is found out that it is a huge market opportunity in this new form of elderly caring service.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jialan Xu
PY  - 2021
DA  - 2021/08/04
TI  - Identification and Evaluation of a Market Opportunity of Elderly Caring Service
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 146
EP  - 151
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.021
DO  - 10.2991/aebmr.k.210803.021
ID  - Xu2021
ER  -