Driving Benefit Based on the Zero-base Budget Under the 3G (Garantia) Capital Model

A Case Study of Budweiser InBev

DOI

10.2991/aebmr.k.210803.034How to use a DOI?

Keywords

3G Capital model, Zero-base budget, Budweiser InBev

Abstract

According to a Bain report, the zero-base budget has been ranked first in many management tools in recent years, but the implementation rate is very low. Therefore, this paper takes Budweiser InBev under 3G capital holding as an example to study how 3G capital effectively implements zero-base budget. According to the research results, 3G capital is the process of “blood exchange to blood transfusion” for the M & A (mergers and acquisitions) companies. The whole process solves the problem of zero-base budget based on organizational culture and talent system. This paper studies the case of Budweiser InBev’s successful implementation of zero-base budget, and provides suggestions for enterprises to use zero-base budget effectively.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liangchen Zhang
AU  - Yu Wu
AU  - Kangtai Huang
PY  - 2021
DA  - 2021/08/04
TI  - Driving Benefit Based on the Zero-base Budget Under the 3G (Garantia) Capital Model
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 247
EP  - 254
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.034
DO  - 10.2991/aebmr.k.210803.034
ID  - Zhang2021
ER  -