Analysis on DingTalk’s Marketing Strategy

DOI

10.2991/aebmr.k.210803.003How to use a DOI?

Keywords

Marketing strategy, Epidemic, Production’s functions, Analysis, Publicity methods

Abstract

In 2020, the epidemic spread all around the world. When people stayed at home to isolate themselves, the workplace apps played an essential role for businesses and schools. DingTalk is one of the workplace apps which help people to work or study online. The theme of this paper is about DingTalk’s marketing strategy, including the advantages and disadvantages of marketing strategies, the suggestions for improving its products. By using data comparison and so on, the author studied some product information of DingTalk and drew a conclusion. These statistics and information come from the related articles and Dingtalk websites. This article analyzes the benefits and drawbacks of Dingtalk and the way to improve the brand.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yingtong Zhang
PY  - 2021
DA  - 2021/08/04
TI  - Analysis on DingTalk’s Marketing Strategy
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 12
EP  - 16
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.003
DO  - 10.2991/aebmr.k.210803.003
ID  - Zhang2021
ER  -