Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)

Analysis on DingTalk’s Marketing Strategy

Authors
Yingtong Zhang
Corresponding Author
Yingtong Zhang
Available Online 4 August 2021.
DOI
10.2991/aebmr.k.210803.003How to use a DOI?
Keywords
Marketing strategy, Epidemic, Production’s functions, Analysis, Publicity methods
Abstract

In 2020, the epidemic spread all around the world. When people stayed at home to isolate themselves, the workplace apps played an essential role for businesses and schools. DingTalk is one of the workplace apps which help people to work or study online. The theme of this paper is about DingTalk’s marketing strategy, including the advantages and disadvantages of marketing strategies, the suggestions for improving its products. By using data comparison and so on, the author studied some product information of DingTalk and drew a conclusion. These statistics and information come from the related articles and Dingtalk websites. This article analyzes the benefits and drawbacks of Dingtalk and the way to improve the brand.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
4 August 2021
ISBN
978-94-6239-411-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.210803.003How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yingtong Zhang
PY  - 2021
DA  - 2021/08/04
TI  - Analysis on DingTalk’s Marketing Strategy
BT  - Proceedings of the  1st International Symposium on Innovative Management and Economics (ISIME 2021)
PB  - Atlantis Press
SP  - 12
EP  - 16
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210803.003
DO  - 10.2991/aebmr.k.210803.003
ID  - Zhang2021
ER  -