French Television Advertising to Build Intercultural Competence

DOI

10.2991/assehr.k.200620.147How to use a DOI?

Keywords

French television advertising, intercultural competence

Abstract

In learning French, intercultural competence has an important role and television advertising having cultural content could be an effective medium. This study aims to analyze student competencies to understand the culture in television advertisements and their intercultural competence with Bennett’s model. 9 advertisements used in this study. Questionnaire and field studies method employed in this paper. Informants were 30 students of the French Language Study Program in Universitas Negeri Semarang. The results showed that most learners had a poor understanding of culture even though they were helped by the visual aspect through Edpuzzle. This difficulty is caused by the implicitness of French television advertisements. However, these difficulties can be resolved in group discussions. Their intercultural competencies are on step of acceptance and adaptation. Foreign language research often focuses on mastering or adequacy of language, understanding culture is almost untouched. Therefore, this study will provide benefits for building intercultural competencies.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Diah Vitri Widayanti
AU  - Fathur Rokhman
AU  - Ida Zulaeha
AU  - Astini Su’udi
PY  - 2020
DA  - 2020/06/23
TI  - French Television Advertising to Build Intercultural Competence
BT  - Proceedings of the International Conference on Science and Education and Technology (ISET 2019)
PB  - Atlantis Press
SP  - 723
EP  - 726
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200620.147
DO  - 10.2991/assehr.k.200620.147
ID  - Widayanti2020
ER  -