An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior

DOI

10.2991/isesce-15.2015.64How to use a DOI?

Keywords

Consumer trust, Low-carbon purchasing attitude, Low-carbon purchasing behavior

Abstract

This paper examines the influence mechanism of consumer trust on consumers’ low-carbon purchasing behavior based on the theory of planned behavior. Results show that consumer trust exerts positive impacts on consumers’ low-carbon purchasing attitude, subjective norm and perceived behavioral control, which in turn directly influence consumers’ low-carbon purchasing intention and indirectly influence consumers’ low-carbon purchasing behavior.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pei Zheng
AU  - Zhiqi Liu
PY  - 2015/12
DA  - 2015/12
TI  - An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior
BT  - Proceedings of the 2015 International Symposium on Energy Science and Chemical Engineering
PB  - Atlantis Press
SP  - 313
EP  - 316
SN  - 2352-5401
UR  - https://doi.org/10.2991/isesce-15.2015.64
DO  - 10.2991/isesce-15.2015.64
ID  - Zheng2015/12
ER  -