Research on the Phenomenon of Fans “Controlling Comments” in Cyberspace—Taking Sina Weibo as an Example

DOI

10.2991/assehr.k.210120.020How to use a DOI?

Keywords

Audience research, Fans “control comments”, Weibo interaction

Abstract

This paper aims to explore the connotation of the phenomenon of Fans “controlling comments” and the characteristics of the subject of Fans “controlling comments” -fans group, so as to promote the in-depth development of media audience and cultural reproduction research in the era of “We Media”. With the help of quantitative research methods such as content analysis and questionnaire survey, this paper investigates the connotation, characteristics of fans and attitudes of fans towards “control and evaluation”. The conclusion is as follows: 1. Fans “controlling comments” is China’s rise fan participation behavior in the new media environment. 2. The characteristics of Fans’ quantity are large; Female fans, students aged 18 to 25, and those with a bachelor’s degree were more likely to participate. Fans who participate in the “review control” behavior usually have a fixed star idol and will use third-party software to help “review control”.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kexin Zhao
AU  - Xiaojie Gong
AU  - Jia Cong
AU  - Shuhong Zhao
PY  - 2021
DA  - 2021/01/20
TI  - Research on the Phenomenon of Fans “Controlling Comments” in Cyberspace—Taking Sina Weibo as an Example
BT  - Proceedings of the 2020 3rd International Seminar on Education Research and Social Science (ISERSS 2020)
PB  - Atlantis Press
SP  - 97
EP  - 100
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210120.020
DO  - 10.2991/assehr.k.210120.020
ID  - Zhao2021
ER  -